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Improve Your Bottom Line…On-Line
Have you considered introducing your insurance agency to the Internet?
Chances are the thought has crossed your mind, but several questions
linger about the foreign world of the Web. The archaic perception
of the on-line marketplace was that it was a chaotic environment
of consumers navigating through the Internet with no identifiable
behavior patterns. For traditional marketers, it seemed impossible
to identify your target market and reach those consumers that are
ready to buy now. That way of thinking is over.
In reality, nearly 85% of all on-line customers begin shopping on
a search engine. Of those actively searching consumers, 99% won't
go beyond the second page of search results. Every day, your potential
customers use the web to research insurance products, look for quotes,
and buy new policies. The Independent Insurance Agents and Brokers
of America predicted there would be over 27 million on-line searches
for health insurance products in 2002. You can't physically see
these people, but they use keywords like, "Illinios health
insurance" and "Texas health insurance quotes" and
"affordable health insurance California" when shopping
on-line. These people are leads. There are hot leads out there and
many agencies are ignoring this market and losing to competition.
I'm interested in generating
leads through my website.
I don't have a website, but
would be interested in setting one up.
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