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Create More Profitable Relationships - Email and CRM
What is a new client worth to your business? By using email / newsletter
marketing to improve customer relationships, you will be able to optimize
profitability from all of your new clients. Consider these statistics:
- Acquiring a customer costs 5 to 10 times more than retaining
one (eMarketer, 2002).
- A 5 percent increase in retention yields profit increases of
25 to 100 percent (Bain and Co., 2002)
- Twenty percent of customers account for 80 percent of total
revenues.
With that being said, why overspend to attract new business for
the short term? You have invested money in generating new leads
through Search Engine Optimization, email ad campaigns, yellow page
advertising, client referrals, etc. to bring customers in once.
Now that you have those customers, invest a fraction to keep those
customers coming back. Customer service has never been easier or
more profitable now that email marketing has come to the rescue.
I'm interested in generating
leads through my website.
I don't have a website, but
would be interested in setting one up.
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