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Identify Your Web Customers
The first step is to identify your target market. Your customers
are using different keyword phrases and different search engines
to find you, so the goal is to identify the largest volume of qualified
traffic. Most agents are licensed in a particular state and want
to generate leads for their region only. Therefore, targeting keywords
like "Indiana health insurance," is better than "health
insurance."
A good web-marketing firm can present you with data showing you
your on-line demand before you make any decisions. Norvax has proprietary
software that can show the total number of on-line searches for
different keywords, which search engines are used most frequently,
and the amount of competition on each search engine.
I'm interested in generating
leads through my website.
I don't have a website, but
would be interested in setting one up.
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